survey about luxury brands

LUXURY BRANDS REPORT

EXECUTIVE SUMMARY

I have done this survey in order to see if Chanel brand is a recognized and a famous brand. In fact, I would like to do a collateral with at my blog I have crase on Chanel. I would like to know if Chanel is the best luxury brand for people.

INTRODUCTION

This report will look at:

What are famous luxury brands for interrogated people?

What kind of luxury products do people buy and why?

Why do they enter in luxury shops?

What do they think about Chanel?

FINDINGS

1- We can say that when we ask people to name a luxury brand the major part cite Chanel and Dior. Next, Louis Vuitton comes in third position. After that, almost all people interrogated know all luxury brands. We can notice that the luxury brand the fewest lame is Guess (64,3%). Moreover, the brand that has the most gusto is Dior. In fact, 5 persons chose it like favorite brand against 4 vote for Chanel. We can observe that Dolce Gabbana, Kenzo, Hugo Boss have been cited only one time. In fact, it’s question in luxury brands for men. Besides, two persons said that they don’t have a favorite brand in particularly.

2- After that, we can notice that 87,5% of interrogated people had buy a luxury product yet. In fact, only two people didn’t buy it. Then, everybody answered that they had luxury products. In fact, in accessories, we mean perfume and this purchase is the fewest expensive product. Nowadays, almost everybody uses perfume and in particularly luxury product like Dior, Chanel…. Moreover, we can see that three persons bought bags and two bought clothes like suit and watch. In fact, according to them, luxury products represent something of stylish (for 56,3% of interrogated person). But 9 persons find that these products cost relatively expensive. In fact, as its are upscale products, its are more expensive. There is all the image around these brands and is the matter of the Haute-Couture, so fabrics are more researched.

3- Moreover, we can note that they enter in luxury shops by curiosity. In fact, 8 persons put this answer. Next, 18,8% of interrogated persons go to these store in order to buy something or a gift. Only persons answer that they want to know luxury prices.

4- In question of Chanel, the celebrity who is associated to the brand is Nicole Kidman. In fact, 93, 8% answer that she is the real muse of Chanel. Next, come Vanessa Paradis with two people voted for her. Keira knightley and Kate Moss obtain zero voting. We can explain that with two reasons. First of all, Keira Knightley has just sign this year the contract with Chanel for the perfume Coco Chanel. Secondly, they didn’t choose Kate Moss because she is associated to a lot of brands. Moreover, we can add that Nicole Kidman had the main character in the ad the most known of Chanel. When I ask to them what did they think about this ad with Nicole Kidman, the answer is first of all amazing (46,2%) and beautiful (41,7%). The adjective “long” is the last used by interrogated persons to describe this ad. In fact, this ad can be seen during two minutes. Although, normally an ad is of 30 seconds. We can say that fortunately that this ad is liked of consumers because it had been very expensive.

5- Most of 75% of interrogated persons who answer to this survey are students. In fact, as I am myself student, my main contact are my friends who are in school.