Making of
Behind this campaign, it artistic director Jacques Helleu. He has been charmed by Nicole Kidman in the movie of Baz Luhrmann « Moulin Rouge ». He had the idea to do the same thing for the perfume Chanel N°5. That’s why, he contacted the actress and the filmmaker Baz Luhrman. The first meeting was in New York in 2003. Baz Luhrman wanted for this as a concept which looked like a trailer of a movie a movie which would never exist.
This ad had been shot in fox’s studios at Sydney. It needed fixe days of shoot, 250 walk-on actors, six months of post production. In fact, this campaign must have been topping because it represented all the brand (jeweller’s business, haute couture, make-up).
Advertisement
