Chanel N°5 with Nicole Kidman
This is an ad for the perfum Chanel N°5 with the famous actress Nicole Kidman. For me, it’s THE ad of the brand.
This ad for the perfum Chanel n°5 cost 23 millions dollars. This is new format of ad is the more longer than other ads and it’s the more expensive of the history.It was filming by Baz Luhrman (director of “Moulin Rouge”).
The salary of Nicole Kidman was12 millions de dollars. It’s Karl Lagerfeld who created the 5 beautiful dresses wearing by Nicole Kidman. Each dress costs 150.000 dollars. The necklace that we can see at the end is in white gold, it measure one meter and it has 320 diamands. This campaign held out three years. It exists three ads: one of 30 seconds, one of one minute and one of two minutes.
The first time, this ad was seen by french people the 21st of November in 2004. The audience was of 9 millions of people. It was been an record.
