Brand personality
During all this semester, we will see that Chanel uses personalities who represent the caracteristics of this brand. We call that Brand Personality.
I put an example. This is Vanessa Paradis, French singer and actress, in 1991 for the perfum Coco. In fact, she looked beautiful and stylish. At this period, she is the “star” in France with her role in Noce Blanche of Jean-Claude Brisseau.
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